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woman pride - In Special!

The growing purchasing power and the rising consumer demand in the fifties led to a flourishing advertising industry, the American model. Numerous advertising films were directed especially to housewives and promoted, especially for modern household appliances, detergents and cosmetics. This

Development is also reflected in the names of new products, again, promotes a "constitution-Tonic" with the slogan "Take Mrs. Gold and you to bloom!" and promises a fulfilled woman's life. In the ad, which you can see under http://www.youtube.com/watch?v=V0IgdSxtZU0 , including the roles this time is clear.

But who knows what lies behind the product "Mrs pride" and someone has this product maybe at home? As a little tip, there is a snapshot of the exhibit, which is presented in the exhibition.

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literature Tip: economic miracle

The current discussions on "The economic miracle. A Country on the move "can be found in the January issue of" past ".

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The path to prosperity - valued the German economic miracle

The concept of the" German economic miracle "was first used by the foreign press and discussed the mid-1950s in Germany. He describes the rapid recovery the German economy in the early fifties. By a miracle is spoken, as to imagine after the Second World War no one could see that the destroyed and recorded into four occupation zones, divided Germany such a huge growth in so short a time to come. Therefore, in the technical literature by a "rise out of nothing" (Kurt Zentner) of the question.

The causes for this rapid economic rise discusses different factors. Besides the introduction of the social market economy by Ludwig Erhard, the links to the West and the related support services such as the Marshall Plan is headed. A basic premise was the re-development of damaged production facilities, which were replaced by new ones. Moreover, from a Western European recovery to be expected: Even countries such as Italy, Austria and France have enjoyed high growth rates.

More information can be found on the historic site of Aventius .

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: memorabilia under the microscope

If you've always wanted to know whether the old bag lamp in the attic or the Schuco highway in the basement is still worth something, which may be until 24 January for the action "appreciated" sign.

among all entries a selection of the most original daily life, design and Kunstobjetkte from the 1950s will be taken on Saturday 30 January 2010 by 16 clock in the museum at the market together with the curator will be examined in the special exhibition. More information can be found here .